Google will start collecting data from Nielson Televison Ratings, hoping to track viewer patterns, learn demographic information, and squeeze out whatever else it can to help Google expand it's advertising knowledge. Although Google has traditionally been a text-based advertising firm, it is a logical step for Google to move into Video Advertising, especially for getting large advertiser accounts to syndicate their ads on Youtube and Google Videos.
http://www.tgdaily.com/content/view/34510/113/
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