Google Officially Launches Video Ads

On November 2nd, Google Officially launched "Video Units" - a way for YouTube Partners to advertise their video ads on websites. Video Units is currently being offered through AdSense, and allows any website owner to add Video Units to their website in hopes to generate revenue. This marks Google's first foray into non-text based advertising. These videos will still be relevant to the content, as they will be contextually targeted or site-targeted. Video Units will either be displayed on top of a YouTube Video, or will have text taking up the bottom 20% of the YouTube player screen. This marks a remarkably different way to advertise compared to the traditional video followed by full commercials model that we've seen on t.v for the past 50 years.